Blue Arrow is delighted to be hiring a Digital Marketing Manager or Exec for our client in St. Andrews!

Location: St. Andrews – could be 2 days hybrid for the right candidate
Contract: Permanent, Full- time, 9:00am to 5:30pm.
Salary: Depending on experience.

Purpose:

To oversee and carry out the website’s digital marketing and e-commerce initiatives, which will include creating strategies, updating material, managing social media, email marketing, running display and programmatic ads, optimising OTAs, and more.

Duties:

• Create a digital annual plan and budget that includes all departments.
• Developing the site’s strategy while collaborating closely with important parties, Spa, Golf and F&B
• Create e-commerce and digital marketing strategies that are quarterly and annual.
• Arrange and carry out all digital marketing initiatives.
• Measure and report the effectiveness of all digital marketing activities, and evaluate against objectives.
• Ensure that the site is present throughout pertinent social media platforms.

Candidate requirements:

• A relevant university degree.
• Minimum of 3 years Digital Marketing Experience.
• Excellent communication skills.
• Excellent written and verbal skills.
• Strong understanding of contemporary digital marketing concepts, strategies, and best practices.

Benefits:

• Onsite parking
• Onsite discounts
• Complimentary staff canteen
• World Wide Hotel discounts
• Free Gym and Spa access
• Retail discounts
• Yearly Free night stay
• F&B discounts in hotel
• Free Golf

CPDUNDEE