How can using a strategic recruitment partner improve your employer brand? Today I’m going to take a closer look at improving an employer’s brand and reputation within the contact centre space.

We often find that the contact centre sector can face disproportionate negative reviews and below average employee scores across the likes of Glassdoor and Indeed. We all know the reason for this, we work in an industry like no other, it’s fast paced, demanding and no matter how great the company and culture is, there will always be attrition.

Considering 86% of applicants will visit an employee based satisfaction site before submitting an application, it’s important to consider ways in which businesses can leverage recruitment agencies to not only improve employer branding but to regain a percentage of the 86% of talent they lose out on pre-submission.

How can using a recruitment agency help?

Accurate role representation

As an agency we can avoid part of the dropout by advertising anonymously and intercepting any negative reviews. We are able to paint a true picture of the role, team and culture of a company and in the majority of cases, deflect candidates from negative reviews.

Increased market exposure

As a leading recruitment agency, The Recruitment Co. has a strong online presence and can help promote your employer brand to our extensive audience. Employer branding is becoming more and more prevalent across all industries and sectors – particularly in the contact centre sector, where competition for talent is exponentially high. A successful recruitment strategy requires a multi-channel advertising approach, but not all businesses have the luxury of internal candidate attraction and employer brand specialists.

On top of this, if an employer has a strong brand reputation, the recruitment agency can use this to sell the role and attract the best talent by taking your opportunity directly to market vs relying on advert response. We work with our clients to create bespoke candidate attraction strategies. See how we attract the best candidates.

Smooth candidate experience

A reputable recruitment agency will ensure all candidates have a positive experience throughout the hiring process. The candidate experience phase in recruitment is becoming more meaningful for a unified employer brand and improved candidate retention. Today every detail counts in the competition for candidates, from before an application is submitted to onboarding, and everything in between.

Expertise in candidate selection

We are experts in candidate selection and can help employers identify the best candidates for the role in question. This can help improve the quality of new hires, which can enhance an employer’s reputation as a company that retains top employees.

In summary

Ultimately, using an agency or an outsourced talent solution will not only avoid candidate dropouts throughout the hiring process, but it will help build your employer brand. An added-value recruitment partner will be able to consult, widen your talent pool and improve your reputation in the market.